Already working with multinational companies such as Bayer, Haleon and Johnson & Johnson, ITG Health will aim to drive ‘technological transformation’ in the sector, delivering highly personalised customer experiences, increasing speed to market, and automating content creation to reduce reliance on offshore creative production.
This will be implemented through the adoption of modern Martech systems including ITG’s own proprietary Storyteg platform – as well as SalesForce marketing cloud, Adobe experience manager, SiteCore and others.
The team will be headed up by six industry veterans - led by managing partner Jase George and head of customer strategy Gerhard Arnhofer, who have each previously worked at leading pharmaceutical companies including Merck & Co, Novartis AG, Bayer AG and BioNTech SE.
ITG Health will work to expand ITG’s client base, adding to their current roster of brands to provide 'high-impact' campaigns.
Arnhofer commented: “I have never understood why an evidence-based industry such as Life Sciences is not doing evidence-based marketing. Data-driven content creation and automation are at the forefront of ITG Health, revolutionising the industry through technology and our experienced Life Sciences team to help marketers deliver personalised global campaigns faster than ever.”
George added: “ITG Health will enable Life Sciences to harness the power of content automation, creating more relevant, high-impact content that can be activated quickly on a global scale, powered by the Storyteq engine. The industry has previously been held back by costly content generation that was difficult to scale across supply chains effectively, but now our customers will be able to ramp up their marketing efforts in a more cost effective way.”